Include your product name and as many descriptive keywords as possible. If your brand has some cache, you can include your brand name, too otherwise, leave it out and include a keyword instead. The other thing shoppers notice in the product results in your product image. Your main product image should include the entire product within frame, against a white background, and without any additional text or graphics.
Ensure all of your images are at least pixels, wide or tall. Consider using variety in your images to help them stand out and get shoppers to engage with your listing. You can use images with different models, incorporate lifestyle imagery, or even add infographics highlighting key features of your product. For example, this Amazon seller cleverly included cute dogs in their photos to get more people interested:. After shoppers have fun browsing through your photos, they may go ahead and buy.
But others will want to know more. This is where an excellent product description comes in handy. Include keywords in your product description, but more importantly, make your product sound interesting! Highlight key pain points it solves, and any competitive differentiators. Most people prefer to scan, rather than read large blocks of text.
A short list of bullet points can satisfy these shoppers. Price is a crucial factor for Amazon sellers. Instead, you can save time and remain competitive with Amazon repricing software. It is solely based on the sales rate. Also the sales rank of a product differs in different Amazon marketplaces. The algorithm that ranks products and assigns Amazon BSR has predictive factors in order to analyze the future sales of the product too.
Sometimes there is a lag between an increase in sales, and an improvement in a ranking because BSR for the 10k top Amazon sellers are calculated hourly, whereas it takes a lag of hours for the other products.
The BSR is not a good estimator for sales. According to Amazon, the Best Sellers list is a good indicator of how well a product is selling overall, it doesn't always indicate how well an item is selling among other similar items of the best sellers on Amazon.
Considering the fact that BSR values change hourly and are very fluctuating, it is not the most optimal factor for predicting sales. The position of a product in the best sellers list corresponds, then, to the sales rank.
Products ranking between 10, and , in the best sellers list are re-calculated daily. Any rankings over one hundred thousand are calculated anew monthly. Therefore, one additional sale of your product might not lead immediately to an improvement in the sales rank for the category that is relevant to your product. One single sale can have a large impact on the Amazon seller rank.
Many sellers wonder how their listing can jump from , to 10, within one day. When looking for new products in a line of goods, you can greatly reduce the risk of investing in a slow seller with the help of the BSR. If you want to select a new product that will be successful on Amazon, the first question is whether it can generate enough demand.
The Amazon sales rank is a very good way to estimate demand for a product. New sellers, as a general rule, search for products with a sales rank lower than 5, or even 2, Even seasoned Amazon sellers can gather important information by glancing at the Amazon best seller list. Competitor monitoring, above all, and comparison with the toughest competition benchmarking are placed here at the forefront.
The answer seems as banal as it is complicated: generate more sales on Amazon than your competitors. Because the sales rank is a relative figure, you have to keep an eye on your own sales volume as well as that of your competitors. As mentioned, better sales volume leads to better rankings, which means you never want to run out of stock. Worse, it gives the competition time to outmaneuver you.
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