Did you know that LinkedIn also has an internal search algorithm? And a search algorithm means… referencing! When recruiters are looking for new candidates for a position on the professional social network , they can type the title of the position in the LinkedIn search bar.
The best referenced profiles will appear first, and will naturally receive more offers. The same goes for potential prospects who are looking for information or solutions to their problems. If you are well referenced, you will attract more. So remember to use relevant keywords in your LinkedIn summary.
Use synonyms, various expressions that contain your keyword: your natural referencing on LinkedIn will only be better. A good LinkedIn summary helps you achieve your goals on the platform. As we said, it can improve your SEO. So there is a direct effect of your LinkedIn summary on your ability to do business on the platform. But a polished summary will also help you convert your potential prospects.
An effective summary is a selling point for people who visit your profile. If you show that you are able to answer the problem of a user, whether they are looking for a business solution, a candidate, or simply information, you increase the chances that they will contact you. As we said earlier, your summary is often the first impression. It might as well be a good one, if you want to engage with the person looking at your profile!
With your summary, you have the power to have a conversation with them, without even having to contact them. Think of your profile as the Landing Page of a website: you want every element to entice the user to engage. You want to make them want to know more — even convince them — without having the right to talk to them. Now that we have seen what the LinkedIn summary is and how it can help you in your prospecting on LinkedIn , we need to know how to work on it. What should I write in my summary?
What tone should I adopt? What would you want them to know? What would be the important points they should be told about you, your skills, accomplishments or unique talents? You want to have your personality come out here too. Hiring managers and recruiters are looking at prospective fits and so you want to be authentic and as real as possible.
You may have some special background or something a boss or client has said about you that you wish to emphasize. It must be immediately clear to any reader what value you offer.
They want to know who you are and what is unique about you and they want to know that quickly in a friendly voice. So your Summary needs to include mixing in your credentials with your accomplishments. It tells the world who you are and advertises your strengths. The first three Summary sentences follow you when you post on LinkedIn. So these will need to be very strong, powerful sentences that really sell you and pull the reader in to want to learn more about you.
Start out breaking this assignment into a few pieces. First, write out what are the top three selling points that you want people to know about you on LinkedIn. You are likely going to lead with these. You can polish them up later but this is likely a good way to get started.
Outline your most significant professional accomplishments. What makes you stand out from others in your field? This can be one or two things. Premium plans. Operations software. Connect your favorite apps to HubSpot. See all integrations.
We're committed to your privacy. HubSpot uses the information you provide to us to contact you about our relevant content, products, and services. You may unsubscribe from these communications at any time. For more information, check out our privacy policy. Written by Aja Frost ajavuu. HubSpot also recommends these professional LinkedIn bio templates. Writing a LinkedIn summary is incredibly difficult. A recounting of your prior roles?
A list of your accomplishments? Should you write it in first person? Or in third? In this blog post, we'll dig into what to include in your LinkedIn about section to make it stand out, as well as some examples to give you inspiration. I have 6 years of experience in local sales and I've consistently met and exceeded my quota throughout my career.
Within the last year, I've topped our leaderboard six out of 10 months. LinkedIn summaries are hard — especially for salespeople, marketers, and other professionals whose work relies on networking. You're not targeting recruiters and hiring managers; you're appealing to potential buyers and clients. On top of finding an interesting and genuine way to describe your professional background, you must also come across as a subject matter expert.
Writing a LinkedIn summary may feel like an unnecessary step — especially if you keep your profile up to date. But a good LinkedIn summary is crucial for career success. For salespeople, it can be a handy tool for social selling ; for other professionals, it could be the gateway to a new career opportunity. You no longer have to let your latest role speak for you.
A LinkedIn summary will allow you to make a personable first impression and highlight your accomplishments and expertise in a succinct way. Add a little flair and humor, or keep it super professional. Either way, your LinkedIn summary will give recruiters and other users a taste of what they can expect if they reach out to you. LinkedIn uses the about section in its algorithm, as well as your LinkedIn headline , current title, and other factors.
By writing a keyword-rich LinkedIn summary, you can become more visible to potential prospects and recruiters in search results. Think of your LinkedIn summary as the objective section of your resume : In just a few sentences, it should give the reader a clear idea of who you are, what sets you apart, and what you're looking for from the viewer.
LinkedIn differs from a resume because resumes are usually shared in job applications or interviews, but someone can review your LinkedIn profile at any time.
While your LinkedIn profile isn't an academic essay, you should still outline the things you want to say and the order in which you want to say them. The last thing your audience needs is long, rambling paragraphs with no clear progression from sentence to sentence. Use HubSpot's free professional bio templates to write a standout LinkedIn summary for your profile. The goal of the first sentence of your LinkedIn summary is to get your audience to continue reading. That's why it's important to pique their interest early and compel them to keep reading.
You can hook readers with your LinkedIn summary by opening a loop that can only be closed with further explanation or making a claim so outlandish that it needs further justification. People connect with stories and values more than the straightforward "what you do. Understand what has attracted you to your profession and what your mission is in your role.
These will make your LinkedIn profile more emotionally resonant. Since then, I knew I wanted to spread the word about sustainability in business environments. Describe your background and qualifications in two-to-three sentences. For example, are you a salesperson using LinkedIn to connect with prospects?
Your summary should speak to your expertise in your industry, and your interest in helping people achieve results. Maybe you're a customer success manager using LinkedIn to connect with customers. Your summary should speak to your expertise in your industry and your availability for consulting. After highlighting your expertise, tell us what you focus on in sentences.
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I also analyse financial information to enable informed decision-making at Senior Management level. My key successes during my time in this role include:. In , I won two national chess competitions.
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While employed in this role, I have scheduled and managed over meetings across multiple continents. Organisation is one of my key strengths that allows me to excel in executive administration.
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I am a programmer, specialising in the app development arena. No two days are the same for me; my tasks may involve analysing algorithms, altering code, fixing bugs, brainstorming ideas or integrating new systems. Something that I love about programming is the opportunity to work with people from a wide range of disciplines.
Some of the games I have developed during the last 12 months include:. If you want to talk about programming, coding, software engineering, or anything else, drop me a line. I am currently unavailable for employment, but I am eager to hear from LinkedIn users.
As a human resources professional, I know how important my role is in regards to business success. During the course of my career, I have gained a breadth of international experience. These experiences enabled me to obtain a knowledge of international HR practices and employment regulations.
Having now obtained my degree, I have moved to London to pursue job opportunities. My natural curiosity for computers is what drove me towards my computer science degree.
Having secured a first-class degree, I am now eager to secure roles that demand use of the skills gained during my studies. I love to connect with new people and build new relationships, so feel free to send me a message.
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