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Written by : Shanti Rao. User assumes all risk of use, damage, or injury. You agree that we have no liability for any damages. What is a paperback? A paperback for the masses As the name suggests, publishers have come up with a watered down version of books that can cater to the book loving masses. What is the difference then between a paperback and a mass paperback? The mass paperback is smaller in size than the paperback — as much as two inches either way. A paperback or, trade paperback book has a softcover board with a thick paper or paperboard cover.
Paperback books are glued together instead of being stapled or stitched together, like a hardcover book. The pages inside a paperback book are usually made of high quality, acid-free paper. Publishers release paperback books when they want to offer a lower-cost format of a particular title than a hardcover book, which is more durable over the long term but also more expensive.
The profit margin is, therefore, smaller for paperback books versus hardcover books. Paperback books can be published because the author is less popular and thus, readers may be less likely to purchase a more expensive hardcover book. Or, paperback books may be published to provide fans of a popular book with a less expensive option. For example, paperback editions of the bestselling Harry Potter books and Jane Austen books are available.
If the publication of a paperback edition of a title follows the publication of a hardcover edition by the same publisher, the pages are usually identical in print to those in the hardcover edition, and the paperback book is usually close to the same size as the hardcover edition. However, paperbacks may lack extra content, such as forewords and illustrations.
Nike campaigns are really effective. They focus on creating meaningful stories to build a loyal fan base. Carefully crafted ads aim to evoke particular feelings and make the Nike products more meaningful through the eyes of the customers. Word games. What is the difference between paperback and mass market? Are mass market paperbacks good? What is mass market paperback format? What is mass market on Amazon? Should I buy paperback or mass market?
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